Click-To-Open Rate Definition

Click-To-Open Rate Definition. If you are getting an open rate below 15% then you should start testing your subject line, preview snippet, and the time (and day) you send your email. Ctor leaves room for interpretation between the number of people who opened the email and the number of people who opened it and actually performed an activity (click).

Open Rate Calculator The Online Advertising Guide from theonlineadvertisingguide.com

You can measure ctor by using this equation; To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other. Open rate is simply the percentage of email recipients who open your email, regardless of if they take any further action.

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The ctor is the percentage of messages opened instead of just delivered. Ctor measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens, and then multiplying by 100 to show it as a percentage.

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Ctor leaves room for interpretation between the number of people who opened the email and the number of people who opened it and actually performed an activity (click). You can measure ctor by using this equation;

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Takes into account all the actions that happen inside an inbox. The email open rate is tracked with the help of a transparent 1x1 pixel hidden in every email.

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Number of clicks / number of opens (multiplied by 100 for a percent) = your ctor. 10 ÷ 100 = 10%.

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Ctor leaves room for interpretation between the number of people who opened the email and the number of people who opened it and actually performed an activity (click). In your sendpulse account, you can see detailed metrics when you select one of your campaigns in the ‘my campaigns’ section.

Why Open And Click Rates Are Important.

Unique clicks and total clicks If your click rates are good, the message content is relevant to subscribers who open the campaign. July 19, 2012 | < 1 minute read.

It Shows The Percentage Of People Who Opened An Email, And Then Clicked On A Link In That Email.

10 people clicked in the email. Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. 10 ÷ 100 = 10%.

In Your Sendpulse Account, You Can See Detailed Metrics When You Select One Of Your Campaigns In The ‘My Campaigns’ Section.

Shows an email’s overall performance: Ctor = № of unique clicks / № of unique opens x 100. If you are getting an open rate below 15% then you should start testing your subject line, preview snippet, and the time (and day) you send your email.

Open Rate Is The Percentage Of People Who Opened Your Email In The First Place.

10 ÷ 1000 = 1% click through rate: So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on. To calculate this metric, you need to divide the number of unique clicks by the number of unique opens and multiply by 100 to get a percentage.

The Resulting Click To Open Rate Is 50% (1 Click /2 Confirmed.

The open rate equation is: Here's a great definition from marketingland.com: Open rate = (opened x 100) ÷ delivered.